Business: Sixth Fabric

A few years ago Francis DeWitt and Paul Bryant were neighbors in Colonial Heights, N. Y., a Manhattan suburb. Upshot of their acquaintance was a new fabric, made from cellulose and named Pervel. By last week Pervel Corp.'s President DeWitt and Vice President Bryant were pretty sure their product was going places; somewhat ambitiously they were referring to it as the sixth fabric (cotton, wool, linen, silk, rayon are the five others).

The story of ex-Advertising Men DeWitt and Bryant's discovery of Pervel begins like a copywriter's nightmare. For a year they messed...

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