Art: Simple Masters

A spacious exhibition of U. S. advertising art, all sophistication, virtuosity and machine-tooling, ran through last month in the mezzanine galleries of Manhattan's Rockefeller Center. An equally spacious exhibition called "Masters of Popular Painting," all naïvete, honesty and hand workmanship, opened last week in the Rockefeller Center Gallery of the Museum of Modern Art. Naïve visitors were most impressed by the first; sophisticates by the second. But more than any U. S. show of modern art in recent years, including its own memorable presentations of Abstract Art and Surrealism in 1936, the...

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