Business: Toggery Trouble

In San Francisco in 1928 the China Toggery & Joe Shoong Co., Inc., with 16 dry goods stores in California and the West, was renamed National Dollar Stores, Ltd. Now there are 37 National Dollar Stores, one as far east as Kansas City. Despite their name, they sell such things as women's dresses for as much as $4.95. They are moderately profitable: Last year, on sales of $7,000,000, profit was about $170,000. Main thing that distinguishes them from competitors like J. C. Penney Co. is that they are entirely run and largely owned...

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