The Press: 77B

Last July Funk & Wagnalls sold the once great Literary Digest to the Albert Shaws Sr. & Jr. (Review of Reviews). Last October the Shaws passed the Digest on to George F. Havell & associates. Mr. Havell and his friends, none of them wealthy, anticipated working capital from an unnamed publishing angel. While Recession interceded and the angel procrastinated, one of the Digest's few substantial sources of revenue was renting to advertisers (at $8 to $15 per thousand names) its mailing lists of 4,000,000 names of present and former subscribers. But that...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!