Sport: Hearty Art

Manhattan's dapper little Karl William Zoeller is an advertiser with shrewd understanding of the heartier elements in human nature. Last week, as director of the Institute of American Sporting Art, Inc., he staged a big show of sporting art in Chicago for just those elements. Director Zoeller, who had spent five years preparing for this show, was sure he could never lure sportsmen into an art gallery. Accordingly he displayed his 298 pieces—ranging from a bulging bronze called Shot-Putter (Why Not?) to a sentimental painting of ducks at dusk—in the Midland Club...

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