Business: New Line

In the quiet town of Fécamp, France, some 25 miles northeast of Le Havre, the Benedictine monks for centuries had a monastery. In 1510 one of the monks, Dom Bernardo Vincelli, discovered that a magnificent cordial could be made by mixing certain herbs with honey, sugar and alcohol. Named "Elixir," the beverage lured King Francis I to Fécamp in 1534 to drink it, was a European favorite by the time of the French Revolution. Then the Benedictine monastery at Fécamp was destroyed, the monks dispersed, the secret of Elixir apparently lost forever. In...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!