Last week was National Cherry Week (as it is annually because of Cherry-Chopper George Washington's birthday). It was also whole or part of "National Defense Week," "National Orange Week," "Better American Speech Week," "National Horace Heidt Record Week."* Last week, too, the biggest U. S. industry revealed that it would for the first time appropriate a week for its special pleading: in Manhattan President Alvan Macauley of the Automobile Manufacturers Association announced that all U. S. motorcar makers would join in spending $1,250,000 to make March 5-12 "National Used Car Exchange Week."
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