Forty-eight years ago March 1, Isaac Kauffman Funk and Adam Willis Wagnalls, both Lutheran pastors, brought out the Literary Digest, "a repository of contemporaneous thought and research as presented in the periodical literature of the world." Such a review, thought Partners Funk & Wagnalls, would be especially handy for theologians and educators. The Literary Digest amended its formula in 1905 to include newspaper comment on news more mundane than "thought and research." In ten years its circulation stepped up to 400,000.
In the early 20s the Literary Digest had become one of the greatest...