"Unlike Taxes"
HELP THE FARMER SELL HIS SURPLUS CROPPEA BEANS 3 Ibs. for 13¢
In 37,000 chain stores all over the U. S. placards such as this appeared last week. Bean promotion appeared in newspaper advertisements, in radio blurbs, on roadside handbills. Some 200,000 well-drilled chain-store workers urged even illiterate housewives to buy jumbos, red kidneys, yellow eyes, chile or limas. This high pressure was no stunt. It was the latest application of a new economic device notably successful in its 15 previous tests. Its enthusiasts describe it as some-thing to put AAA...
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