Business: M. M. & M.

Diamond Jim Brady, who thought nothing of downing a few dozen oysters as an appetizer for a 15-course dinner, was during his lifetime as famed as a salesman as he was as a gastrophile. If his stomach was gargantuan, his entertainment expenses and the sales that followed were epic. The Brady fable got its pith from Charles A. Moore, founder of Manning, Maxwell & Moore, who took Brady on as a cub salesman in 1879 when the company was only a jobber for railroad supplies, sent Diamond Jim out on the road with instructions...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!