In the business of selling advertising time and space, 1937 was a nip & tuck race between a spring spurt and a fall recession. The spurt won by a few whiskers, and the year's $928,300,000 turnover was 5.7% ahead of the 1936 volume, according to tallies made public last week.-
Radio. National Broadcasting Co. dropped 70 employes in November, a few weeks before General Motors' discontinued its Sunday Symphony, Chevrolet's Romantic Rhythms (CBS) and Pontiac's Varsity Show. But NBC's 1937 take for radio time turned out to be $125,000,000, an 18% increase over the previous...
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