Cinema: The New Pictures: Jan. 24, 1938

Every Day's A Holiday (Paramount). In the peculiar idiom of show business, Mae West's art comes under the head of umph. This quality is expressed by sinuous gyrating and prurient murmurings. That this sort of thing will make money is well established. Actress West's last recorded cinema earnings (1936) were $323,000, about as much salary as Bethlehem Steel's president, Eugene G. Grace, and the chairman of its board, Charles M. Schwab, draw down together. That umph sometimes shocks the public is established too (see p. 57).

For Every Day's A Holiday Paramount made a...

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