People, Jan. 24, 1938

"Names make news." Last week these lames made this news:

London's American Chamber of Commerce heard William Hulme Lever Viscount Leverhulme, governor of world-spraddling Lever Brothers, Ltd. (Lux, Lifebuoy Soap), tell about the perplexity of efficiency experts over a certain laborer, the only worker in a factory to pull, not push, his wheelbarrow. Asked why, the laborer said: "Well, guv'nor, hi 'ates the ight of the bloomin' thing."

Telegram of the week, received at Princeton University:

WOULD GREATLY APPRECIATE COOPERATION YOUR DEPARTMENT OF ZOOLOGY OBTAINING DATA GRYLLUS DOMESTICUS OR GRYLLUS NEGLECTUS REQUIRED FOR SPECIAL...

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