Education: Speech Sale

Most salable success secret in the U. S. at the moment is speech improvement. Last week Chicago's Better-Speech Institute of America gave evidence of the profitableness of this industry.

The Better-Speech Institute, operated by Neal B. Dunbar and Estelle B. Hunter, sells a speech training course in 15 lessons at $1.85 in group lots, or $5 to the individual. The institute's unique sales technique is to persuade corporation managements that their employes would serve them better if they talked better. So strong a spur is company endorsement that sometimes the institute sells every single...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!