Letters, Jan. 24, 1938

Speed & Color


For the past several months I have noticed that TIME'S front-cover pictures have been in color—continuously, week after week. . . . Color pictures seem so much more alive than flat black-&-white subjects.

If I remember correctly, your former policy was to print a color picture about every fourth week. . . .

Since your new color-picture policy, I note no lack of "newsworthiness" in your weekly subjects so I should like to ask if a new improved color process has made for speedier use of color plates. . . .


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