The Press: Inheritors' Year

During the year which ended last week, the Saturday Evening Post carried 1,880,932 lines of advertising which, at $8,000 a page, earned a gross advertising revenue of $26,575,599. That was bigger money than any other magazine in the world took in in 1937 and is a record surpassed only by the Post itself. At the same time the Post's weekly circulation, tirelessly solicited by 50,000 boy salesmen and 2,025 telephone & field canvassers throughout the U. S., was in excess of 3,000,000— 157,456,000 for the year—which is more copies than any other...

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