The Press: Getchell's Picture

A magazine cover showing the bare, potted back of a man undergoing "suction cup" treatment will fascinate, arrest, sell itself to at least 800,000 people who see it on the newsstands this week. At any rate, that is the hope of Adman John Stirling Getchell, mainspring of the new picture magazine Picture.

Eighth to enter the burgeoning U. S. pictorial magazine field, J. Stirling Getchell was one of the first to consider it, and he certainly has the unique distinction of being the only adman-publisher in the game. Since 1924, when he was a...

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