November newspaper advertising sagged 9.3% under 1936, but most publishers will be unable to reduce material and labor costs because newsprint jumps $7.50 a ton January 1 and Guild organization has turned the trend of editorial salaries upward.* But last week American Newspaper Publishers Association President James Geddes Stahlman showed his fellow members how economies can be made. His Nashville Banner has long been published each evening and Sunday. But lately it has been losing advertising to the Tennessean—in receivership for four years before Silliman Evans bought it last March—published each morning, evening...
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