Business: 3 a Cup?

Over the city of Sao Paulo, Brazil for six years has hung a continual pall of acrid smoke. Meanwhile, the sky above Medellin, Colombia has been clear. Last week this fact was responsible for the death of a crop control program far older and far bigger than any ever attempted by the New Deal. With a suddenness which upset coffee cups all over the world the Brazilian Government announced that it would abandon its 31-year attempt to limit coffee production, would adopt instead a policy of open competition.

On the rolling plateau of Brazil...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!