Music: Music's New Friends

Much against advice of wiseacres, who said he would lose his shirt. Ira Arthur Hirschmann, music-loving vice president of Manhattan's Saks-Fifth Avenue department store, last year founded the New Friends of Music. Its purpose: to give Manhattanites the very best in chamber music, played by the very best artists (TIME, Nov. 16). Before selling a ticket for his series of 16 Sunday concerts, Mr. Hirschmann boldly took on some $9,000 worth of contracts with artists and Town Hall. The season over, astute Friend of Music Hirschmann could grin at calamity-howlers; he was out...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!