Much against advice of wiseacres, who said he would lose his shirt. Ira Arthur Hirschmann, music-loving vice president of Manhattan's Saks-Fifth Avenue department store, last year founded the New Friends of Music. Its purpose: to give Manhattanites the very best in chamber music, played by the very best artists (TIME, Nov. 16). Before selling a ticket for his series of 16 Sunday concerts, Mr. Hirschmann boldly took on some $9,000 worth of contracts with artists and Town Hall. The season over, astute Friend of Music Hirschmann could grin at calamity-howlers; he was out...
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