Cinema: Scotch Accent

That Hollywood influences manners and morals is a fairly prevalent theory. Recent evidence: the Shirley Temple coiffure, Mae West's gusty wisecracks, Holly-wood halo-hats, a break on the rising consumption of native U. S. whiskey. To relate this last-named fact to the cinema involved a statistical triumph of sorts, but the researchers of the Distilled Spirits Institute (formed after Repeal and headed by erstwhile Prohibition officer Dr. James M. Doran) collated the findings of its sober field workers, arrived at the conclusion that screen bibbers were shown drinking Scotch almost exclusively, to the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!