Transport: TWA Trippers

Immediately on his return from the epochal flight to Paris in May 1927, a "group" of sky opportunists snapped up Charles Augustus Lindbergh, made him "technical adviser." By 1929 this group was Transcontinental Air Transport and had the world's No. 1 civil aviator fly part of its first coast-to-coast trip over the route he had charted. When its successor, Transcontinental and Western Air, Inc., was formed in 1930 it kept the slogan

''The Lindbergh Line" and added for good measure, "TWA First." For eight years nearly every page of the company's publicity has prominently...

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