Business & Finance: Callisthenics

A pert, imaginative magnifico who was born in Ripon, Wis. and cleaned up a cool million in Chicago's Marshall Field & Co., was Harry Gordon Self ridge, 51, when in 1909 he started Self ridge & Co. in London. By impudent American-style promotion it soon became most talked about, one of the most successful of London's department stores, now has annual sales of some $75,000,000. Among the earliest of Harry Selfridge's stunts was an advertisement in the form of an institutional editorial, run daily in the London Times over the by-line "Callisthenes" (the...

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