Business & Finance: Callisthenics

A pert, imaginative magnifico who was born in Ripon, Wis. and cleaned up a cool million in Chicago's Marshall Field & Co., was Harry Gordon Self ridge, 51, when in 1909 he started Self ridge & Co. in London. By impudent American-style promotion it soon became most talked about, one of the most successful of London's department stores, now has annual sales of some $75,000,000. Among the earliest of Harry Selfridge's stunts was an advertisement in the form of an institutional editorial, run daily in the London Times over the by-line "Callisthenes" (the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!