Business: Hupp Up

For the six months ending June 30 Hupp Motor Car Corp. last week reported a net loss of $349,966 against a net loss of $479,551 for the first half of 1936. In a year of booming automobile sales this reduction by itself might appear small comfort to an old and long stagnant motor-maker. But the true state of Hupp was discernible last week not in its profit & loss account but in the balance sheet and in its big plant off Detroit's East Grand Boulevard. In both of these stagnation lurked no longer.


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