Business: Hupp Up

For the six months ending June 30 Hupp Motor Car Corp. last week reported a net loss of $349,966 against a net loss of $479,551 for the first half of 1936. In a year of booming automobile sales this reduction by itself might appear small comfort to an old and long stagnant motor-maker. But the true state of Hupp was discernible last week not in its profit & loss account but in the balance sheet and in its big plant off Detroit's East Grand Boulevard. In both of these stagnation lurked no longer.

When...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!