Music: Freak Draw

"It would have been foolhardy to compete with established firms along the conventional recording lines. Therefore it was necessary to seek out new names and, especially, new musical material to create new interest in phonograph records." So said Managing Director Irving Mills of Master Records, Inc. (TIME, March 22) last week as he totted up the newest U. S. record company's first week's business. As a house policy, accent on what is known in show business as the "freak draw" is novel in the recording industry. As applied to Mills's Master (75¢)...