Business: Gone Back

First publisher to take advantage of the price-fixing provisions of New York State's Fair Trade Act since it was declared constitutional in a judicial flip-flop last month (TIME, March 22) was Macmillan Co., which last week fixed the price of Novelist Margaret Mitchell's gusty Gone With The Wind at $3. Reason: the book which has sold at the rate of 3¼, copies per minute since it was published last June has been a favorite object of price wars between Manhattan department stores.* Swept back to Macmillan next day like autumn leaves were 35,940...

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