Press: Mirror, Bible

Taking careful aim at their prospective readerships, last week a pair of highly specialized publications, one a monthly, one an annual, opened fire.

Bachelor. The monthly was a 35¢ smartchart dedicated to unmarried males and called Bachelor. The size of Vogue, on shiny paper with two of its 84 pages in color, Bachelor appeared to bid for a clientele a social cut above Esquire's. Its use of photography and art indicated that Bachelor also aspired to the 90,000 public of the late Vanity Fair. Bachelor's opening editorial manifesto pictured it as "mirroring the...

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