The Press: Look Out

This week the Nation's newsstands blossomed with 400,000 copies of a picture publication which, in red letters against a blue field, proclaimed itself as Look, The Monthly Picture Magazine. Also on the cover, a convict, Franklin Roosevelt, an actress and an x-ray of a woman's legs fought for attention with a large portrait of Germany's General Goring bottle-feed-ing his lion cub.

This was only an earnest of the 40 pages of eye-popping photographic showmanship in rotogravure through which Look's, lookers could proceed for a dime. Purchasers of Look's first number saw, among...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!