Medicine: Ridicule v. Vice

"Publicity is the cheapest thing a doctor can pursue. But when it serves a purpose, you've got to do it. Make any vice look ridiculous, and it won't flourish much longer.'' So says Northwestern University's Professor Laurence Hampson Mayers, who addressed members of the American Society for the Study of Arthritis at their meeting in Manhattan last week. Publicity was not long coming his way when he waved a fat roll of typed paper at the arthritis specialists. The roll, said he, was 31 ft. long. All that yardage was needed to list the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!