Press: LIFE Launched

This week Charter Subscribers and newsstand buyers got their first look at LIFE, new picture weekly published by Time Inc. Preliminary promotion had promised that LIFE would offer "the biggest and best package of pictures which it is possible to produce at a popular price." For 10¢, first readers could judge how the new magazine had fulfilled these specifications as they thumbed the 96 big pages (14 in. by 10⅝ in.) on which LIFE commenced its pictorial career.

First picture in the new LIFE symbolically showed an obstetrician holding by the heels a...

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