Business: Cheerful Cheer

From three salients of the U. S. liquor business last week came word of new enterprise, new success. Cheerful items from vendors of good cheer: Champagne Guild. Last year only one bottle of champagne was sold for every 40 potential U. S. sippers. Hoping to raise this average at least a bottle a year, leading domestic producers got together last month, formed an American Champagne Guild. Last week, comparing notes, they discovered that champagne sales had already started to rise, were 80% greater this October than in the same month of...

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