Business & Finance: Rich Cargo

One rainy midnight last week the great German dirigible Hindenburg rose from her moorings at Lakehurst, N. J., for her tenth,and final 1936 crossing of the Atlantic eastward. Just before she soared away her massive designer, Dr. Hugo Eckener, celebrated a summer of perfect performance with a bit of perfect publicity. On an invitation cruise over six Eastern States he carried 84 potent U. S. industrialists, Government officials and financiers, as a demonstration of lighter-than-air transport to those best able to do something about it (see p. 87).

Many more than 84 invitations...

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