Press: 370,000 Parents

In 1926 Cornell-educated George J. Hecht, who wanted to be a publisher and was fond of children, launched a monthly magazine "to educate parents" which he named Children, The Magazine for Parents. Sanguine Mr. Hecht hoped that in time 100,000 U. S. parents would subscribe to his journal of tips, stories, articles on child health, psychology, care. This week the tenth anniversary number of Children, The Magazine for Parents, now called simply Parents' Magazine, went to 370,000 readers. Franklin Roosevelt sent congratulations. Publisher Hecht was prepared to guarantee his advertisers that by next...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!