Readers Swiped
Sirs:
"Publisher McDonald (Chattanooga Free Press) hopes to steal readers on weekdays from the News (circ. 36,000), on Sundays from the Times (circ. 36,300)." (TIME, Sept. 7.)
TIME itself, rather than Mr. McDonald, seems to be guilty of circulation theft, having swiped, in the paragraph quoted above, 3,859 Sunday readers. The average net paid circulation of the Chattanooga Sunday Times for March 1936 (month before Sunday Free Press started publication) was 38,785; for August 1936, it was 40,159. . . .
ADOLPH SHELBY OCHS General Manager The Chattanooga Times Chattanooga, Tenn....
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