Business & Finance: $800 Packard

In Detroit last week 4,000 Packard dealers and distributors from all over the U. S. assembled for an infusion of inspiration. A barbecue dinner was served in a huge circus tent. President Alvan Macauley announced that Packard sales for the first eight months of 1936 had been 43,459 cars or 70% above a year ago. And on display, along with the Packard Twelve, the Packard Super-Eight, the Packard Eight and the Packard One-Twenty, was a brand new Packard Six with a 115 in. wheelbase priced to retail in the $800 class. This latest and...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!