Press: New Faces

When they opened their papers one morning last week, the 182,511 readers of the Los Angeles Times were pleased to see that that journal had treated itself to a new and more legible format and type dress. The new face which the Times turned to its public was the result of months of cogitation by sober-sided Publisher Harry Chandler and Gilbert P. Farrar, type consultant for American Type Founders Co. Gone were the old-fashioned banked and pyramided headlines. Gone was the seven-point body type at which faithful Times readers had squinted for 26 years....

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