Business: Second Empire

In October 1928, burly Amadeo Peter ("A. P.") Giannini clearly asserted his intention of throwing a network of banks across the U. S. when he named his bank holding company Transamerica Corp. That year the No. 1 U. S. branch banker was well on his way toward his goal, with 2,000,000 loyal depositors, mostly of Italian origin, in a formidable lineup of banks in California, New York and Italy. Already he had begun nosing into Chicago, Kansas City, St. Louis and New Orleans, dabbling in the security trading business through Bancitaly Corp.

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