Animals: Live Ad

Mrs. Irene Castle McLaughlin, famed pre-War dancer who has become Chicago's most militant champion of abused animals, sailed for Europe last week. Few days later, to advertise his firm's Ideal Dog Food, President Thomas E. Wilson of meatpacking Wilson & Co. unveiled on Michigan Boulevard a billboard containing six live Boston terriers.

President Wilson was taking no surreptitious advantage of Mrs. McLaughlin's absence. His unique sign, situated beside the Palmolive Building at swank Delaware Place, had been approved in advance by Chicago's Anti-Cruelty Society. The barkers for Ideal Dog Food were housed in...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!