Into Chicago this week rolled 15,000 professional buyers of merchandise who swarmed to the Merchandise Mart ("world's biggest building"). There they were welcomed by some 550 manufacturing-tenants who now occupy nearly half of the Mart's 3,100,000 square feet of floor space. Trim co-eds from the University of Chicago and Northwestern guided them from elevators to exhibits. For beer, buyers visited The Kooler, a refreshment room designed to resemble a jail. They looked at 6,000 lines of merchandise, from collar buttons to calculating machines. Special attraction was the Hall of Science, devoted to house-furnishings, electrical...
To continue reading:
or
Log-In
