Medicine: Sex; Hangovers & Milk

As every drunkard knows, cold milk soothes seething stomachs. Last summer the State of New York set out to acquaint novice tipplers with this useful fact. In 1933 the State Legislature had laid a tax of 1¢ per cwt. on milk, half the proceeds to go for an advertising campaign designed to up milk consumption. The 1934 campaign, conducted by the State Department of Health, was a model of dignified propriety, cost $400,000, upped milk consumption not a quart. Last July the job was turned over to the State Department of Agriculture...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!