Business: Happiness & Kings

(See front cover)

Favorite book of James Alvan Macauley, president of Packard Motor Car Co. since 1916 and of the Automobile Manufacturers Association since 1928, is Lorna Doone. Last week Alvan Macauley (the "James" disappeared long ago) might have quoted another British author to the effect that "The world is so full of a number of things, I'm sure we should all be as happy as kings." Some items contributing to Mr. Macauley's happiness:

¶ For the first nine months of 1935, Packard built 31,987 cars—seven times the number turned out during the same period...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!