Letters, Oct. 21, 1935

Double Dam

. . . You probably know of the Los Angeles Times's single-handed fight to persuade the world that the name is Hoover, not Boulder, Dam. On the surface this does not seem to be much of a cause but the Times has elevated it to a kind of daffy dignity. In fact, its bulldog tenacity and unconquerable championship of Hoover Dam has been so fierce that when an innocent cigaret company offered it a whole page advertisement tying up the great project with a happy mouth, but referring to it always as...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!