Cinema: Confusion of Color

Gambling on the public's reaction to Becky Sharp at the world premiere of that all-color film at Manhattan's Music Hall last week, hundreds of Wall Streeters took a flier in Technicolor stock on the New York Curb. If John Hay ("Jock") Whitney's Pioneer Pictures, which control 15% of Technicolor, Inc., made an impressive splash with their $1,000,000 production, the black-&-white cinema industry might become as passe as the silent films, and Technicolor would stand as a very profitable colossus at the entrance to a new era in cinema production.

During the build-up...

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