The Press: Hearst's Howey

"When a Hearst paper gets sick, they call me in, and I make it sicker."

Thus last week Walter Howey tossed aside the news that he had been called in to doctor the New York Mirror, sick Hearst tabloid. There was a polite little announcement by General Director Arthur Brisbane, who dug down in his bag of trick titles, pulled one out marked "news adviser" for Walter Howey. But what Director Brisbane did not say about "News Adviser" Howey would fill a bang-up book, had already tilled a feverish play, The Front Page....

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