Business: Chain Fever (Cont'd)

Fortnight ago, the chain-letter fever burned in Denver and a few other infected areas in the West. By last week, it had become a nationwide epidemic. Even Alfred Emanuel Smith, in his two-thirds-empty Empire State Building, received 1,000 letters. He waste-basketed all except one which contained a dime. President Roosevelt received 200, sent them to Postmaster General Farley, whose postal service in many a city seemed about to collapse under the weight of chain mail. The Post Office has ruled chain letters illegal but it was waggishly suggested that if the craze would...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!