Business: New Radio Rules

"The Columbia Broadcasting System has given particular consideration to recent trends in two general types of commercial program: those which are de-signed for children, and those involving unpleasant discussions of bodily functions, bodily symptoms, or other matters which similarly infringe on good taste. In addition . . . careful study has been given to the amount of time that should be used by sponsors for their advertising messages."

With this preface CBS last week announced new radio rules for its advertising clients. The rules:

1) No more advertising of laxatives, depilatories or deodorants—effective...

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