East of the Rockies live 26,000,000 families. To one in every six of those households this week (Feb. 24) goes a new Sunday newspaper magazine section called This Week. Twenty-one newspapers, ranged alphabetically from the Atlanta Journal to the Washington Star, geographically from the Boston Herald to the Dallas News, will carry the new supplement in place of their old home-made magazine sections.
For excellent reason no Hearstpaper is in the group. Hearstpapers have their own uniform magazine section, prosperous & preposterous American Weekly. This Week is the first serious effort to compete with...
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