Radio heard last week what it had never heard beforea musicomedy with music especially composed for it. Procter & Gamble's The Gibson Family is a one-hour-a-week NBC program which will run 39 weeks. The music for each program will be as new to the public as the music at the opening night of a theatre musicomedy. If radio audiences particularly like any Gibson Family songs, they will be able to buy sheet copies, may plug them into hits.
To turn out an average of four new songs a week Procter & Gamble (Ivory Soap)...
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