Cinema: The New Pictures: Sep. 24, 1934

Belle of the Nineties (Paramount). When almost overnight Mae West became an immensely profitable symbol of screen naughtiness by padding her hips and uttering double-entendres without moving her upper lip, Paramount officials decided that she knew what she was doing. They gave her a free hand with her pictures, under the congenial supervision of Producer William Le Baron. The completion of her third picture last June coincided precisely with the peak of cinema reform agitation by the Legion of Decency. The Hays office called its original title, It Ain't No Sin, "dangerous." The New...

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